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When unauthorized parties use your trademarks or other intellectual property in
their search ads, sites, email messages or URLs, your brand can suffer. Criminals
and opportunists are increasingly taking advantage of the Internet’s global reach
and inherent anonymity to hijack corporate brands for their own profit.
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The deception begins when trademarked language, logos, and other content appear
in meta tags, websites and pay-per-click ads to divert traffic to competitors and
other unauthorized sites. These fraudsters use trademarks to claim affiliation where
none exists, potentially linking your brand with undesirable content or unauthorized
sales—and eroding brand equity, revenues and customer trust.
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Brand Protection Highlights
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Detects trademark abuse more quickly and comprehensively with patented
detection technology and by monitoring more online data sources—including blogs
and message boards—with greater frequency.
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Maximizes response effectiveness by using proprietary analytics
to prioritize infringement, automate enforcement, and provide supporting case management.
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Secures trademarks online by efficiently searching trademark databases,
and identifying global domain opportunities and gaps.
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Minimizes the dangers of false association and brand defamation
by detecting and enforcing against illicit usage of trademark or copyright assets—names,
logos, and graphics—usage that can unfairly associate your brand with offensive
content or hijack your interaction with potential customers.
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Exposes costly website traffic diversion schemes which exploit
brands in meta tags, hidden and visible web content, pay-per-click sites and paid
search ads.
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Delivers quick results with a minimum investment of resources by
leveraging a hosted delivery model and MarkMonitor Advisory Services.
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